In the year 1975, the French-heritage brand of sneakers Bensimon was born. Brothers Serge and Yves Bensimon introduced their “perfectly imperfect” sneakers that are now synonymous with Parisian style. Bensimon (which is by the way pronounced as benn-see-mohn) are canvas shoes with rubber soles that have been an understated favourite of the sporty summer crowds in France. While originally available in white, one of the brothers quickly saw an opportunity for colour and decided to hand-dye them, creating a colour range of fashion accessory possibilities.
Bensimon, while having its raw-meets-chic style, has grown into a line of bags, eyewear and accessories that you can wear altogether or wear separately to match your own look and style.